Understanding the online advertising path from impressions, clicks, leads and new business

Many people are confused by how online advertising works due to the complicated language and complexity that surrounds it. At its most basic level, online advertising is about reaching your target market and converting them into business.

We call the number of times your adverts have been see an “impression” and the number of times that advert has been clicked on (i.e. interacted with) a “click”. There are normally over 100 impressions per click, so if you received 1000 clicks your advert has been seen 100 0000 times or more by your target market. Read more

How to use changing email usage habits to your advantage

In our 15 years of helping small businesses market themselves, we have been exposed to a number of brilliant ideas that makes a BIG difference to our customer’s businesses without being complicated or expensive. Here are three quick tips that we would like to share about how you can improve your business using the emails you send out every day.

As you have probably experienced, the number of emails we receive today is growing significantly. People now use their emails as a primary communication method and the “inbox overload” provides both a risk, as emails get lost, and an opportunity, to make your business stand out.

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