Many people are confused by how online advertising works due to the complicated language and complexity that surrounds it. At its most basic level, online advertising is about reaching your target market and converting them into business.
We call the number of times your adverts have been see an “impression” and the number of times that advert has been clicked on (i.e. interacted with) a “click”. There are normally over 100 impressions per click, so if you received 1000 clicks your advert has been seen 100 0000 times or more by your target market. Read more