Social Media Marketing: It is, to many, a dark and mysterious art which leaves marketers and business owners dazed, confused and quivering in their boots.
However, if executed properly social media can be highly beneficial to your company. But it’s not a walk in the park, it’s not a part-time job and it should not be taken lightly. Beware gentle souls; because a half hearted social media effort will do more harm than good.
Take a glance into the online world and you’ll notice that most companies blunder around on social media platforms, clearly absent of strategy and goals.
Social Media encourages conversation, however flattering or brutal, between businesses and their customers. If you don’t care about your customers then this is where I leave you. However, if you care about what your customers think about your company, read on.
But, before we dive in, I have to ask…