Social Marketing 101: What You Need To Know

Social Media Marketing: It is, to many, a dark and mysterious art which leaves marketers and business owners dazed, confused and quivering in their boots.

However, if executed properly social media can be highly beneficial to your company. But it’s not a walk in the park, it’s not a part-time job and it should not be taken lightly. Beware gentle souls; because a half hearted social media effort will do more harm than good.

Take a glance into the online world and you’ll notice that most companies blunder around on social media platforms, clearly absent of strategy and goals.

Social Media encourages conversation, however flattering or brutal, between businesses and their customers. If you don’t care about your customers then this is where I leave you. However, if you care about what your customers think about your company, read on.

But, before we dive in, I have to ask…
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Just Like Weeds: The incredible growth of e-commerce

If I asked you what the world’s first online transaction was, what would you say? Bear in mind that this transaction happened in 1971/72, roughly about three years before we witnessed our first television broadcast here in sunny South Africa.
Bingo! That very first online transaction was, of course, a big bag of weed!

Yip, call it what you will, weed, Mary-Jane, dagga, ganja or giggle-twig; marijuana was the first sale on the internet. The transaction took place between a savvy group of Stanford students, who used their Arpanet accounts at Stanford University’s Artificial Intelligence Laboratory, and their cannabis conspiring counterparts at Massachusetts Institute of Technology.

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