Become a “thought leader” by “thinking” first
In our last entry we asked you whether your business really needs a social media marketing strategy while introducing you to the 7 Golden Rules which you need to consider before embarking on your quest for effective, results driven social engagement.
Social Media platforms differ in the sense that you may not be able to reach your desired audience through platforms such as Twitter and Facebook, but you might enjoy greater success through channels such as Google+, LinkedIn and a host of other platforms. This all depends on what works for your industry or product.
Recently in the Social Media Examiner, Michael A. Stelzner published the comprehensive 2014 Social Media Marketing Report. This report highlights some important points regarding which platforms are currently producing higher results and which problems markets are currently experiencing.
South Africa is typically behind other mature markets when it comes to incorporating new marketing technologies and tactics. What does this mean? It means that if you change the way you use social to reach you audience you could obtain that competitive edge which you have desperately been searching for.