Social Media: Leading the Charge

Become a “thought leader” by “thinking” first

In our last entry we asked you whether your business really needs a social media marketing strategy while introducing you to the 7 Golden Rules which you need to consider before embarking on your quest for effective, results driven social engagement.

Social Media platforms differ in the sense that you may not be able to reach your desired audience through platforms such as Twitter and Facebook, but you might enjoy greater success through channels such as Google+, LinkedIn and a host of other platforms. This all depends on what works for your industry or product.  

Recently in the Social Media Examiner, Michael A. Stelzner published the comprehensive 2014 Social Media Marketing Report. This report highlights some important points regarding which platforms are currently producing higher results and which problems markets are currently experiencing.

South Africa is typically behind other mature markets when it comes to incorporating new marketing technologies and tactics. What does this mean? It means that if you change the way you use social to reach you audience you could obtain that competitive edge which you have desperately been searching for.

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How to get MORE feet through your DIGITAL DOOR

If you’ve been following our “Closing the Deal” series then you’ll be well aware of the ins and outs of your digital marketing strategy and the elements which you need to consider when writing your website.

A first-class website needs to guide visitors through a predetermined path and actively aiding your business as it does so, converting website traffic into leads and eventually, sales.

If your website is not doing this then it is a failure. Anything else is a complete waste of time and money, kind of like an underutilised World Cup stadium in Polokwane – what a shame.

You’ve heard the saying, “Build it and they will come”. Well, in this instance, that’s complete rubbish.

You may have a strategy and you may have an insanely cool website. What’s next? You need feet through your digital door!

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