Market Growth Attracts Global Digital Marketing Specialist Agency Clicks2Customers to Kenya

[Nairobi, 12 September 2014] – East Africa, Kenya in particular, continues to rise with budding economic potential has lead Clicks2Customers, a full service digital marketing specialist company, to base its regional headquarters in Nairobi.

“For us it makes perfect sense,” says Stephen A Newton, Head of Clicks2Customers Africa and ex-head of Google South Africa.  “Anyone who wants to successfully market into any territory will tell you that local knowledge is a must and we strongly believe that Kenya, in particular, is a country that offers an ever growing pool of talent in the digital and mobile marketing space.”

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Making Sense of e-Commerce (Design, Process and Technology)

e-Commerce: a world that is fraught with confusion. It is portrayed as a complex place in which tainted tactics seem to be the name of the game.

In our last entry we spoke about the evolution of e-commerce to m-commerce, the point being that if companies want to make the most of the online mobile explosion they’d better make a start, and sooner rather than later.

Setting up the relevant platform which will present your services, solutions or products to the online world is a giant step in the right direction. But it is really only the first small step in terms of shopper satisfaction for the digital user.

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